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MADE THE JOHNSONVILLE WAY

J O H N S O N V I L L E

MADE THE JOHNSONVILLE WAY

 

At Johnsonville, their people are responsible for everything, and that means coming up with their own commercials, too. We took a trip to Sheboygan Falls, Wisconsin, to visit the Johnsonville headquarters and over the course of a few days, collected over 70 real stories from employees, hunting for the best ones that could be turned into new ads. 

Role: Art Director

 

ADWEEK               SHOTS              CREATIVITY               LBB ONLINE

 

 
 

"GUESS THE PRICE OF THAT FOOD" BY COLE

This one comes from nine-year Johnsonville member Cole and takes us back to the 1970s for an episode of "Guess the Price of That Food". Naturally, it features everyone's favorite things: guessing, sausage, and even more sausage.

 
 
 

"RUBEN & THE RECEDERS" BY TODD

This Flame Grilled Chicken spot comes from Todd, who has worked in the Johnsonville transportation department for nearly 22 years. Todd thought the new Flame Grilled Chicken deserved a new rock ballad just as fiery.

 
 

I also designed a series of posters to accompany each of the new spots. 

Check out the first round of member-made spots here.