MAX B. FRIEDMAN
Scrubd10.jpg

SCRUB'D

SCRUB'D

 

SCRUB'D

 

When I was a senior in college, I was just barely able to grow a beard. I figured it was a good idea to create fictional beard products to affirm my new venture into manhood.

 

 
scrubdlogogo copys.jpg
 

 

Scrub'd Initiation Campaign

Advertising campaign driving users to the Scrubd mobile site via secretive process of initiation.

 

 
 

 

An exclusive 'Bearded Brethren' pin & 'All Seeing Eye' decoder piece are placed inside of a mysterious mailer.

 

 
 

 

User enters their unique code to gain access to the Scrubd mobile site, where they find tips and tricks of the bearded trade.

 
models_are_sluts_sticker_east_village_nyc.jpg