When I was a senior in college, I was just barely able to grow a beard. I figured it was a good idea to create fictional beard products to affirm my new venture into manhood.
Scrub'd Initiation Campaign
Advertising campaign driving users to the Scrubd mobile site via secretive process of initiation.
An exclusive 'Bearded Brethren' pin & 'All Seeing Eye' decoder piece are placed inside of a mysterious mailer.