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RULE YOURSELF

U N D E R   A R M O U R

RULE YOURSELF

 

"I AM INDEED A KING, FOR I KNOW HOW TO RULE MYSELF."

This 15th-century quote inspired the extensive 'Rule Yourself' campaign for Under Armour, developing a fresh point of view on training. The campaign is based on a simple insight: you are the sum of all your training. You might not always feel it, but every time you grind out another rep or get up for a 6:00 a.m. run, you build a massive force inside of you. You build your one man army.

Role: Art Director 

 

ADWEEK           FORBES

 

 
 

The campaign launched with a :60 TV spot featuring three all-star athletes: Misty Copeland, principal ballerina, Jordan Spieth, golf champion, and Steph Curry, NBA MVP.

Soon after, individual videos were released, one of them including New England Patriots' Quarterback Tom Brady.

 

 

MISTY COPELAND

STEPH CURRY

TOM BRADY

JORDAN SPIETH

 

The campaign includes several pieces of content, including films, print, social, and retail.

 
 
 
 

C L I C K   T O   E N L A R G E