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MANCHESTER BEER MACHINE

V I R G I N .  A T L A N T I C   &   D E L T A

THE JOINT VENTURE

 

Virgin Atlantic and Delta fly to over 230 U.S. destinations. To celebrate, we opened The Joint Venture, a pop-up pub in London serving 230 American craft beers, one from each place they fly.  

Role: Design Director

 

ADAGE          CREATIVITY          BUSINESS TRAVELLER        APEX      

 
 
 

We renovated The Old Crown in Holborn into a totally new and enriched experience, featuring a massive beer wall with custom bottles denoting 230 American airport codes, photographs of the states by American photographers like Jesse Rieser, Patrick Joust, and Ryan Shorosky, DJs, a Nirvana-paying pianist, and pub quiz nights to win free flights.

 
 
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Turkish artist Aykut Aydoğdu created the pub's signage, depicting two birds symbolic of the two airlines, engaging whimsically in a field of flowers.

 
 
 
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