A single moment in the olympics can transcend beliefs, cultures, and languages to connect everyone who witnesses it. In 2016, Xfinity wanted to show how its massive network could bring people together, so we created real-time ads proving how olympic moments unite us.
Immediately after an amazing moment happened in Rio we interviewed real people in New York, San Francisco, and Atlanta. Then, overnight, we gathered the footage and edited together the reactions in time to air a spot during the next night of coverage.
Role: Director, Art Director